Creating a Sales Culture at your Construction Company

“Everyone is in Sales”
Published in Design Cost Data Magazine
Written by Andy O’Nan, Business Development Manager at JBKnowledge (Makers of SmartReality)
June 2014

Whether you realize it or not, you are a salesperson. Everyone in your organization is, because everyone can be responsible for gaining (or losing) customers. From the intern to the safety staff, each person can affect the bottom line. Everyone needs be aware of where you are going as a company, how you plan to get there, and their importance in that process regardless of their role. A culture of salesmanship is essential.

Good salesmanship doesn’t mean successfully pushing your products or services on others. Good salesmanship, on an employee level, is friendliness, a positive attitude, and a genuine interest in being helpful. On an organizational level, good salesmanship must reinforce a thorough understanding of the company’s core functions and each employee’s roles and responsibilities relative to the core functions.

The selling process is a central tenet to every company, whether the product is goods or services. Understanding their role in that selling process, helps employees to see how…

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