Augmented Reality Glasses From Mini Cooper

Augmented reality headsets and applications have become a popular trend among developers with devices such as Google Glass and Microsoft HoloLens. Now, consumers are considering the actual benefit to purchasing these gadgets. This may be why Mini Cooper put a different spin on their version of augmented reality glasses. Mini Cooper designed augmented reality glasses specifically for driving a vehicle. Partnering with BMW’s DesignworksUSA, designers created the headset to resemble chunky aviation goggles.

“They overlay the world with digital information and show driving directions, speed limits as well as other points of interest, such as a museum or maybe a parking garage.”

What sets Mini Cooper’s attempt at augmented reality glasses apart from others is the X-ray feature. The glasses use the surrounding exterior cameras on a car to send live streaming video to the glasses that allows the driver to see through the car and view its surroundings. This feature is most beneficial for parallel parking and navigating busy driving situations.


“Mini is working with Qualcomm to bring the technology to life. The glasses have a Qualcomm Snapdragon 805 processor inside of them — so they pretty much have all the power of a smartphone on your face — as well as the Vuforia platform, which is Qualcomm’s software specifically designed for augmented reality.”

Currently, Mini’s augmented reality glasses are only used for military and industrial use, but the company is looking for ways to enter the marketplace for consumer use. On April 19th, Mini showcased the AR glasses at the Shanghai Auto Show. Reportedly, the glasses still have a lot of areas for improvement considering it is still a prototype, and there is no news on if or when the glasses will be available for consumer use.

Since Mini Cooper Augmented Reality glasses have the ability to access X-ray capabilities, this can uncover numerous opportunities for construction technology. What if you were able to see inside a building, or through material as you were operating equipment? This technology can increase job site safety along with efficiency and reduce human error.

Click here to read more about Mini Cooper augmented reality glasses.

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