McDonald’s, one of the largest global brands worldwide, was a sponsor for the 2014 FIFA World Cup Brazil and along with its many marketing efforts came McDonald’s Gol! – an augmented reality app. The players “goal” is to try to flick a ball into the french fry box that duals as the goal. The app allows the player to bounce the ball off of real world objects to avoid obstacles. The app, which “uses the latest version of Qualcomm’s Vuforia technology”, works with both iOS and Android devices and allows players to replay their efforts and share their photos with friends and family.
“Augmented reality is one of those things that is perennially around the corner, but Qualcomm VP Jay Wright says it is starting to catch on, particularly with marketers looking to give more life to physical goods.”
Across the Google and Apple stores, more than 9,000 commercial apps use Vuforia. And with one of the largest global name brands, the use of augmented reality further proves it’s integration into our daily lives.
Like our JBKnowledge, Inc. product, SmartReality augmented reality mobile app for construction projects, it is easy to see why companies are integrating augmented reality technology into daily life in order to enhance productivity or improve experiences, like a museum visit that integrates AR in their tours for example. It will be interesting to see how much of our day to day tasks and entertainment will involve augmented reality in the near future.